Case studies
Work that shows up in the numbers
Four pieces of work, from a school that went from a third full to fully enrolled, to a restaurant team that asked me to stay. Each one follows the same idea: find the people who are a good match, get to know them, and keep the conversation going until they say yes, and long after.
Independent boys' prep school, Johannesburg
From a third full to fully enrolled in a year
The challenge
The school had a weak Reception intake in a competitive, shrinking market. At the start of the year only 21 of its 66 Reception places were confirmed.
What we did
- Rebuilt the parent journey from first search to enrolment
- Targeted ads to reach families in the school's catchment
- A parent guide to start the conversation, followed by nurture emails
- Press releases that put the school's teachers in the news
- Personal follow-up from the admissions team: calls, tours and open days
Why it worked
The digital journey found and nurtured the right families, and the admissions team turned that interest into enrolment. Neither works as well alone. I'd build the same personal touches into your process.
Community fundraising campaign, Zanzibar
Be Their Rock: a customer journey built to grow donations
The challenge
The Rock for Community raises money for 600 schoolchildren in Michamwi and Kae. Guests love The Rock, but a one-off appeal relies on hope. The campaign needed to turn a great meal into a donation, and a first donation into a habit.
What I did
I mapped every point where a guest meets The Rock, before, during and after their visit, and gave each one a job. The brief was an editorial look that still clearly belongs to The Rock family, with The Rock always leading and the campaign supporting it.
What I delivered
- Brand and campaign strategy
- The landing page and its story
- Two-sided table talkers with a QR code on both faces
- A sign-up at the till and WhatsApp messages after booking
- Thank-you emails after every donation, then impact updates
The Rock restaurant, Zanzibar · four years and counting
The client that asked me to stay
How it started
My first job for The Rock was its media kit: a brochure that tells the story of one of Zanzibar's best-known restaurants, beautifully. That one project became four years of work together.
The moment that mattered
When I moved to the Isle of Man, I tried to step back so I could focus on my children. The team asked me to stay, and offered to work around me. That's the relationship I want with every client: so useful that distance and time zones don't matter.
What I look after
- The media kit, with a refreshed edition on its way
- Food, cocktail and wine menus, kept current in 13 languages
- The website, its booking links and its terms, in every language
- Guest messaging on WhatsApp, from booking to review (being set up now)
- Be Their Rock, the restaurant's community campaign
The Rock and Jua, Zanzibar
Website care for two hospitality brands
The challenge
The Rock's website had grown over the years and was published in eight languages. Out-of-date software, unused plugins and small inconsistencies, like cancellation rules that read differently from one language to the next, were confusing for guests and put the site at risk.
What I did
- A full review and fix of every page, in every language
- One clear cancellation and late-arrival policy, everywhere
- Security upgrades, with unused and risky plugins removed
- Automatic updates switched on, with a full backup before every change
- Booking buttons tested so every one leads to a booking
Now
The Rock and Jua are both on a monthly care plan. Every month I check updates, backups, every page and every booking link, so the owners never have to think about it.
Brands I've worked on
- Montecasino, Johannesburg
- The Palazzo, Montecasino
- Carnival City, Johannesburg
- The Palace of the Lost City, Sun City
- Sun City Hotel
- The Cabanas, Sun City
- Nedbank Golf Challenge
- Miss South Africa
- The Table Bay Hotel, Cape Town
- GrandWest, Cape Town
- The Beverly Hills, Umhlanga
- 54 on Bath, Rosebank
- Suncoast Towers, Durban
- Misverstand Boutique Farm Lodge
- The Rock, Zanzibar
- Jua Retreat, Zanzibar
- Be Their Rock
Your turn
You do the passion. I'll do the marketing.
If you'd like results like these, let's talk about where you are now and what would make the biggest difference.